Start Your Own Online Advertising Service




Online Advertising Service As a home-based online advertising service specialist, you will help businesses gain customers and drive sales by getting them the exposure they need online.

If you have experience in (or an interest in learning about) online avertising, and you're capable of doing thorough online research, then this job might interest you.

Over the years, Internet advertising has become so involved and complicated that experts are needed to make sure companies are getting the biggest bang from their advertising buck.

Your online advertising service will join Web publishers who run advertisements on their site with business owners who are interested in running ads.

You will work with businesses to find appropriate ways for them to advertise including the use of e-mail, social media, and affiliate marketing.

First you will meet with your clients to find out what their needs are and investigate different advertising leads, either by way of e-mails, text links, pop-up ads, or banner advertising, and present your findings to them.

After you determine the advertising medium that best meets their needs, you will help your clients connect with these leads.

Your online advertising service will be competing with larger companies, as well as self-employed individuals like you. The more skills you possess related to sales, advertising, and the Internet, the wider the range of services you'll be able to offer your clients.

For example, if you have experience using Web graphics programs such as GIMP or Photoshop, you will be able to create eye-catching banners for your clients' advertisements that use colorful graphics as opposed to designing simple text ads without images.

Skills you should possess or acquire

  • An understanding of effective advertising
  • Copywriting skills
  • Ability to create advertisements suitable for the Internet
  • Knowledge of search engine marketing including SEO & PPC
  • An understanding of Web site analytics
  • Working knowledge of a Web graphics program such as GIMP or Photoshop.

Helpful tips

Communicate effectively with your clients, make sure you understand their goals, and work hard to translate those goals into winning advertising strategies.

Work on building strong relationships and trust with your customers. This is far more important than any product will ever be. Always offer a great product at a fair price and don't make claims in an ad that can't be backed up...keep it real.

Where to find more information

Web sites

www.thearf.org - The Advertising Research Foundation (ARF) is an open forum where the best and brightest from every area of advertising come together to exchange ideas and research strategies. The ARF comprises a diverse group of experts from all walks of marketing life.

www.networkadvertising.org - The Network Advertising Initiative is made up of online marketing and analytics organizations who are dedicated to customer awareness, and reliable business and data management principles.

Books

Local Online Advertising For Dummies is an easy-to-understand book that explains the key concepts of your home-based online advertising service such as using blogs, chat-rooms, and video to attract customers, as well as learning the best SEO (search engine optmization) techniques so that you can attain high rankings on the search engine results pages (SERPs).

 

The Online Advertising Playbook: Proven Strategies and Tested Tactics is a truly comprehensive book that takes an in-depth look at various aspects of online advertising - much of the material in this book was taken firsthand from members of the ARF. This would be a great reference book to own for your home-based Internet advertising business. It's the type of book you will go back to again and again for great tips and info as you build your business.





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